. In the context of the rapid development of digital technologies, modern companies need to be flexible and constantly adapt to new trends. The ability of an organization to exist and compete in the conditions of scientific and technological development also depends on the choice and development of the main value of any company - a person with his knowledge and capabilities.
The external environment forces HR managers to change constantly their approach to deal with personnel. Routine processes recede into the past, giving way to digital operations. Technologies are developing very fast, but even the most advanced HR-IT system is not able to keep up with changes in the business. In the digital age, business demands higher standards not of systems, but of people. So HR managers will have to give up hope that they will be able to continue working with the existing knowledge and technologies.