The problematic issue of the management of organizations indicates the high level of variety and validity. Organizations that function on the market are obliged to undertake challenges that are formulated by consumers. One of the significant challenges are currently chain innovations. Enterprises must present products and services in their offer that are of the nature of value innovations. The aim of this paper is to present the concept of value innovations, particularly in a model notion. Decisions taken by enterprises in order to instigate new consumer needs and satisfy them in an appropriate way in the new dimension of value were taken into account in the model decisions. Likewise, the tasks of the managerial staff in the process of competing and managing resources in enterprises with the aim of achieving value innovations were emphasized.