This article reviews some conclusions of the issue of the project activities initiation in elementary school. The authors analyze the experience of participants of a network educational workshop held by "Prosveshenie" Publishing House. The junior schoolchildren’s projects on traditional (folk) culture created with the help of ICT are a focus of attention. The authors analyze the stages and the forms of these activities, describe their methodological basis, in particular, the "unity in diversity" principle which provides the use of the elements of cultures of all the ethnoses represented in a given educational institution during the work with the traditional culture phenomena.?The article includes the description of the most successful projects created by the junior schoolchildren from several educational institutions of the Mari El Republic (“From Kids to Kids” and “Children’s Urban Mythology”). The range of digital instruments used by the children in the process of designing and publishing their projects in the Internet is indicated.?The authors of the article come to the conclusion that the materials prepared by the pupils and published in the Internet are examples of useful and qualitative sources of information on traditional (folk) culture. At the same time, they motivate children to learn and popularize their own unique individual and group creative work.